Following from my earlier post “Fifteen lessons for protecting/enhancing corporate reputation” I had a conversation with Neil Glassman of Social Media Today about some of the themes covered in our conference held in New York this week.
If for some reason, listening to a conversation about the following is of interest, click here.
Here’s the four areas we talked about, sort of:
1) The relationship between business objectives and reputation
2) How PR has evolved from press releases
3) The essential nature of local knowledge
4) The perception that it takes a generational change in top management for companies function in today’s always-on communications channels.
The full piece, a 15 minute audio chat, is here: You Can’t Do Proper Engagement on a Skype Video Call