Following from my earlier post “Fifteen lessons for protecting/enhancing corporate reputation” I had a conversation with Neil Glassman of Social Media Today about some of the themes covered in our conference held in New York this week.
If for some reason, listening to a conversation about the following is of interest, click here.
Here’s the four areas we talked about, sort of:
1) The relationship between business objectives and reputation
2) How PR has evolved from press releases
3) The essential nature of local knowledge
4) The perception that it takes a generational change in top management for companies function in today’s always-on communications channels.
The full piece, a 15 minute audio chat, is here: You Can’t Do Proper Engagement on a Skype Video Call
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
