what’s your job? What does a typical week look like for you?
joined the business around three months ago.
is a social enterprise which was set-up to create a more sustainable cotton sector. Our vision is a cotton supply chain that
works for everyone from farmers to brands and retailers.
understand their supply chain and for farmers to have better environmental and
which has already delivered great results: a 15% reduction in pesticide and
water used; and a programme which also increases in farmer income.
he has installed drip irrigation on his farm.
His yields are 50% higher, and he was the first farmer in the village to
do this and now 70% of the village has adopted drip irrigation. It’s great to see the impact knowledge and
simple technologies can have.
innovative business opportunities for the future including water offsetting,
eco-system services and ‘last mile marketing’.
cotton? Are there differing standards, proliferation, or general agreement?
there are a number of differing standards, I think we all recognize that we have
collaborate if we are truly to achieve scale.
are just looking at the future opportunities for organic cotton. There is a growth in consumer demand for
organic fibre and from brands, but there is a decline in volumes from
farmers. So as a sector we really need
to demonstrate the business case for farmers.
met a great pioneering couple in Mohankot,
Madhya Pradesh named Tarcila
& Raphael Bhuria. They run an organic farm and are teaching other farmers
about organic farming. I saw some of their pesticides made from chilli and
garlic which really seem to work; and fertilizer made from cow urine. I really think there is a lot we can learn
from traditional knowledge.
CottonConnect we have a great model which is really delivering results. And
I want to encourage more brands and businesses to buy the cottons that our
farmers are producing.I also have a personal goal,
which is to involve more women in our training. It would be great to catch up
with your blog later this year and update you on our progress.