Sustainability and corporate responsibility managers (is there a difference now?) should take very serious note of Jeff Pfeffer.
Why is this?
Because he advocates something really quite simple (in theory) that can help companies trying to ‘mainstream’ sustainability in their business.
Pfeffer (who has written a couple of my favourite management books, along with Drucker), is a proponent of what he calls evidence-based management.
Sounds like a simple concept. But listen to this brilliant podcast and you’ll realise it’s something lots of companies fail to really practice.
Pfeffer is useful for sustainability because it’s a nascent area of business management, usually utilises very poor research methodologies, and features even more decisions than usual made on emotion and hearsay, than the rest of business.
Check out and enjoy Jeff Pfeffer. He’s clear, simple and even funny. You can’t ask much more than that.
His analysis of “casual benchmarking” in business is worth thinking about if you work in CSR!