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The Ecologist sponsors a Wal-Mart award?

At last night’s green awards in London, Asda, WalMart’s UK arm, was up for an award for sustainable advertising. The “best use of copy” award was sponsored by no less than the virulently activist anti-Wal-mart anti big company campaigning magazine, The Ecologist.

Asda didn’t win, but many attendees chortled into their fair trade ice cream at the irony. Surely red faces all around at the Ecologist if Asda had won?

“Greenwasher”

1 Comment

  1. Anonymous

    Isn’t this is an encouraging sign? Surely if companies such as ASDA are to show thought leadership from the bottom up it’s good news. If these companies are to change organisations such as the Ecologist can help lead the way.

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