One of my concerns with the mainstreaming of ‘sustainability’ as a term, over CSR, for example, is the woolliness of the word when it comes to ethics encouragement.
At least with corporate responsibility one feels there is more, or a partial, ethics focus implicit in the word.
What’s your view of this?
Are we simply shifting from one fairly vague term (CSR / CR) to one that is overly environmental focused?
Does this let large organisations off the ethics hook too easily? I think it might.