I have just had dinner with three very different, but very experienced, and agreeable folks. One from consulting with business clients, two from leading NGOs in sustainable business (read: slightly more sustainable business).
One thing we all agreed on: There’s maybe 1000 big companies, if that, in the world, taking note of sustainability. (‘taking note’ is a broad term).
There’s maybe 100-300 companies doing some interesting work (large ones, say over $500 million a year turnover).
There’s about 30-40 leading large firms who, to varying degrees, are doing innovative, target-based work.
That leaves somewhere between 80,000 and 150,000 ‘transnational’ companies, doing compliance. At best.
We need to raise our game. The big corporates who some work are getting complacent.
Governments are nowhere, generally.
NGOs have been weak on campaigning.
The media is in structural chaos, and cannot be relied upon as in the past to do much at all.
The corporate responsibility ‘industry’ is in a poor state. Yes we have made some progress. But we are not cutting it in the mainstream. Not yet.
Time to get to work. I include Ethical Corporation in that.
How should we raise the game?
Tell me I am right/wrong/mad/irrelevant.