The potential of YouTube for corporate campaigning? Take a look at this short video:
http://www.youtube.com/watch?v=pLpDmh4BU8w
Its a damning report on the Rossport gas project and Shell. Janus hasn’t verified the stats in this video himself, but tactics like this must the future of things to come with regard to protest and big companies.
Will Shell post a response on YouTube? Now that would be interesting…
“Janus”
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I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at Sustainable Wine and more on Innovation Forum`s work can be found here.
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