According to the analysis of the respected Daily Climate and others, climate change media coverage in the US was well down in 2010 vs. 2009.
Daily Climate reports that: “Analysis of DailyClimate.org’s archive of global media coverage shows that journalists published 23,156 climate-related stories in English last year – a 30 percent drop from ’09’s tally.”
And also that:
“Drexel University professor Robert Brulle has analyzed nightly network news since the 1980s. Last year’s climate coverage was so miniscule, he said, that he’s doubting his data. “I can’t believe it’s this little. In the U.S., it’s just gone off the map,” he said. “It’s pretty clear we’re back to 2004, 2005 levels.””
There’s likely a variety of reasons for this: The economic recession, mid-term US elections, the vagaries of the evolving global news cycle, and whole swathes of people simply becoming inured on the topic. Having heard about it so much, but with so little happening politically, people may be just losing interest.
I don’t know about you, but at least three of my relatives looked at the snow outside over the Christmas period and made a comment about global warming clearly not happening. (George Monbiot has a good response to this you might find useful)
Daily Climate also lists the reporters who write about climate change the most. Useful if you are in the communications field. Here’s the global top five climate change reporters for 2010:
1) Andrew Revkin, New York Times, 146 stories
2) Darren Samuelsohn, Politico, 130 stories
3) Louise Gray, London Daily Telegraph, 119 stories
4) Alister Doyle, Reuters, 108 stories
5) Robin Bravender, Politico, 85 stories
The full analysis and list of most prolific climate reporters is here.
UPDATE: Der Spiegel has an interesting article today on marketing climate change. They point out that: “A survey of 13,000 people in 18 countries, presented by German international public broadcaster Deutsche Welle at the Global Media Forum in Bonn in June, suggests that ordinary citizens are less interested in climate change than was previously thought. The survey showed, for example, that only one in three Dutch people are concerned about climate change — even though the Netherlands is considered especially at risk from rising sea levels.” Now that is quite worrying…