Why social issues matter in business

Here’s a 24 slide deck of images and text I presented today to about 30 managers in a training session. The direct link is here and the deck is embedded below. I tried to cover a fair bit of ground in 45 minutes. I attempted to look at why and how social and environmental issues…

Ten tips for activists when engaging companies

A guest post by Danna Pfahl and Erik Wohlgemuth from the Future500.  Listening matters Activists provide the critical checks and balances on the corporate sector, serving as one of the core drivers of progress across the globe. Holding companies  accountable for their social and environmental footprint is critical in addressing some of the greatest challenges…

A useful ‘attributes’ checklist

Here are attributes many of us value in co-workers, bosses, employees, friends and vendors: Honest Punctual Curious Proactive Flexible Thoughtful Generous Fun Committed Respectful Organized Interested Creative Likable Positive See the rest of the post from Seth Godin here.  As he argues, these attributes also apply to brands, or should.  It’s worth a read. 

Effective communication insights from Nike, Coke, McDonalds, Unilever, BP, Primark, Patagonia, Sainsburys, BMW, Interface and Novartis

Here’s what will be covered in the forthcoming Getting to Grips with CR Communications management course which begins on November 25 2013.  If any blog readers would like to take part, just let me know: Tobias.Webb@stakeholderintel.com Module / Week One: 25 November 2013 Why communicate Corporate Responsibility externally? Vision, mission, values and purpose Communicating policy,…

  • Nov 14, 2013
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Ten key lessons on sustainable innovation

I recently moderated a session on business models and innovation at the Centre for Sustainable Design’s conference titled “Collaboration, Co-creation & New Business Models” and organised by Martin Charter. More about it all can be found here. Here below are Martin’s ten key take aways from the conference. Foresight: adaption to climate change, circular economy &…

21 great books on business, society, governance and the future

Buy it, read it, read it again After my recent post on some good new reading, I’ve been asked by a few readers to provide some more book recommendations for readers. Here’s a list of some of the books that have really made me think about business, society, governance and the environment, in the last…

  • Nov 6, 2013
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A message from blog author Tobias Webb

As a reader of my so-called Smarter Business Blog (in theory) I want you to know I appreciate your taking the time to read my posts. The blog is free, and is supported by other ventures and products, such as online training. So I do send out and post the occasional message out for marketing. …

From The New York Times: Artful, Aerial Views of Humanity’s Impact

Using aerial photographs that render imperiled landscapes almost abstract, Edward Burtynsky explores the consequences of human activity on the earth’s resources: (Some amazing photos here, around 15 in total, well worth a couple of minutes)  http://nyti.ms/1by10z6

  • Oct 29, 2013
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Five key questions for sustainability and CSR communicators

Bill Royce from Weber Shandwick answers some vital questions below about communication and how to get it right 1) Tell us a few things good sustainability and CSR communicators get right – and wrong “The best communicators think beyond the boundaries of their business to see the broad and interconnected nature of the challenges and…

  • Oct 28, 2013
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