The Irish betting firm have scored a couple of spectacular own goals this week with a risible marketing campaign designed presumably, to boost their sales.
Why they thought sending the following headlines to environmental press is a mystery:
“BOOKIE BETS ON THE RISE AND RISE OF GLOBAL EMISSIONS”
“POLAR BEARS SET TO SINK PREDICTS BOOKIE”
The company claims that they take an “unconventional approach to betting and is famous for its mischievous and sometimes irreverent promotional campaigns”
Surely, “utterly risible, tasteless and unhelpful promotional campaigns”?
The polar bear press release seems to proudly note:
“Ireland’s largest bookmaker Paddy Power are taking bets on the estimated global polar bear population on 31 December 2011 according to the world’s largest independent conservation organization, the WWF.”
When I rang the WWF’s press office to let them know about this quote, they were less than pleased.
Paddy Power goes on to gleefully suggest that:
“The current WWF estimate places the polar bear population between 20,000 and 25,000 however Paddy Power’s odds predict a sharp decline in their population over the next two years and are offering odds of 13/8 that the number dips between 15,000 to 20,000.”
What an awful thing to bet on. Would anyone truly bet on this? No, I don’t think so.
This is just cynical marketing by a pathetic organisation that has truly run out of ideas.
To make matter worse, Paddy Power shrills that they are:
“…also offering odds on the number of critically endangered species that will appear on the IUCN Red List of Threatened Species in 2010 with between 3501 and 4000 the 11/8 favourite.”
Any responsible gamblers (sic) should boycott Paddy Power immediately and stick with normal, standard exploitative, slightly less sick, gambling companies.