Am I too nice to podcast interviewees?

A friend of mine who listens to our podcasts tells me I am not challenging enough in my questioning.

My view is that I like them to be information-heavy and long(ish) so they provide value, in line with the other things we do (conferences, research, publishing).

But he thinks shorter, punchier and more agressive is the way to go.

What do you think? Here’s a few samples to base your opinions on:

Extended podcast: Greenpeace’s John Sauven on BP, Unilever, Marks & Spencer, Nestle and NGO accountability

In an exclusive podcast Toby Webb speaks with John Sauven, Executive Director of Greenpeace UK, about his views on responsible business, campaigning, companies in the news and the debate around NGO accountability

Jeffrey Hollender podcast: Why we need a revolution in business thinking
Toby Webb speaks with Jeffrey Hollender, founder, former CEO and now Chairman and Chief Inspired Protagonist at Seventh Generation

SAB Miller’s sustainable development strategy, challenges and opportunities
Toby Webb speaks with Andy Wales, group head of sustainable development as global brewer SAB Miller about the company’s sustainability strategy.


  1. Toby,
    I'm a regular listener and assume that your audience is at least somewhat like me: corporate employees involved in sustainability at their company and want to learn from the best practices of other companies. If I want to hear people being grilled, I'll turn on Public Radio, watch Cable News or read one of hundreds of blogs attacking XYZ corp. I want to hear constructive conversations about corporate strategies, not attempts to trip up people about perceived or real sins. But that's just my opinion.

  2. Thanks Nathan, that's good to hear. Appreciate you taking the time to comment. Toby

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