Many companies now aim to ‘do no harm’.
But despite elements of the hippocratic oath, that’s not the mission of a doctor.
Medical experts aim to make things better. So should your business.
Net negative is not an objective. It’s a starting point.
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I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at Sustainable Wine and more on Innovation Forum`s work can be found here.
