Here are attributes many of us value in co-workers, bosses, employees, friends and vendors:
- Honest
- Punctual
- Curious
- Proactive
- Flexible
- Thoughtful
- Generous
- Fun
- Committed
- Respectful
- Organized
- Interested
- Creative
- Likable
- Positive
See the rest of the post from Seth Godin here.
As he argues, these attributes also apply to brands, or should.
It’s worth a read.