Here are attributes many of us value in co-workers, bosses, employees, friends and vendors:
- Honest
- Punctual
- Curious
- Proactive
- Flexible
- Thoughtful
- Generous
- Fun
- Committed
- Respectful
- Organized
- Interested
- Creative
- Likable
- Positive
See the rest of the post from Seth Godin here.
As he argues, these attributes also apply to brands, or should.
It’s worth a read.
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
