A Circular business model strategy, how to create one and is it worth the effort?

This one looks at why leading companies are adopting the concept. 

About three hundred executives took part, and it seemed to go quite well. 

This discussion is focused on commercialisation, to analyse whether the circular economy movement is just another sustainability initiative that will pass or whether it has real potential to grow business. 

Points debated: 

• Is circular economy all that different to what they (and businesses in general) have been doing up to now? 
• What are the key strategic considerations when composing a transition strategy to a circular business model?
• What will their circular business strategies entail in terms of goals and timelines? 
• How will the circular model they are planning help their business make more money? 
• What role will the current recycling industry play in a circular economy? 

Speakers: 
• Marcel Jakobs, director supplier sustainability, group procurement, Royal Philips 
• Forbes McDougal, head of circular economy, Veolia 
• Martijn van Loon, project manager, research, development and innovation, Akzo Nobel 
• Justin Keeble, managing director, Accenture Strategy, Sustainability Services, Europe, Africa and Latin America

• Circular Advantage Business Forum – 8th-9th June 2015 – All the top players meet to debate strategy. Including Suez, Accenture, DSM, Akzo Nobel, BT, Carlsberg, HP, Jaguar, Interface, Dell, Kingfisher and many more. 
• The Measurement and Valuation of Corporate Sustainability – 29th-30th June, 2015 – With Rio Tinto, Tullow Oil, M&S, Walgreens Boots Alliance, BT, Greenpeace, Oxfam, Interserve, key NGOs and big Investors.
• Sustainable Sugar Forum – 16th-17th June 2015 – London – All the leading sustainable sugar players meet to debate market access, supply chain sustainability, health and Beet vs. Cane. Including Coca-Cola, Shell, ED&F Man, Heineken, Mondelez, SAB Miller, Solidaridad and other leading experts. 
• How Business Can Tackle Deforestation – 28-29 September 2015 – Singapore – A make or break issue for Asia’s corporate reputation? With APP, Cargill, Forest Peoples Programme, Golden Agri Resources, HSBC, Robertsbridge, Sime Darby, TFT, Unilever, Wilmar International, World Economic Forum and many more. Email Charlenne.Ordonez@innovation-forum.co.uk for more information.