I write this because I just signed up to the Marks and Spencer Plan A ‘pledge’ website after seeing an advert on the environment page of the Independent.
Having signed up and logged in, the site told me that just under 17,000 people have done the same.
I don’t know what to think about this number. 17,000 sounds like a lot, but then with over 65 million people in the UK, you could argue it’s not.
Would would be good is to see what proportion of people visiting the site have signed up. That would be easy to show.
One of the reasons that I signed up is that, like Twitter, the site has a really good registration form. It’s clean, friendly, and inviting, which is very hard to do.
If nothing else, if you want stakeholder feedback, make your online forms as good as this. I bet it would make a huge difference.
I am very curious as to what M&S will do now I have signed up. I haven’t pledged to do anything yet, so it will be interesting to see how they encourage me to do so.
I’ll report back when I get something from them…